Meet the Real-Life Hannah Montana
A unique journey bridging the corporate world and music industry
Tech Professional by Day
- ⚡ 20+ Years Leadership Excellence: Scaling disruptive startups and navigating financial services
- 🌟 Board Leadership: Trustee at Trust for London, driving social impact and diversity initiatives
- 💡 Strategic Innovation: Proven track record in HR transformation and operational growth
Award-Winning Artist by Night
- 🌍 International Performer: Headline performances at global festivals including Miami Music Festival
- 🎤 Commercial Success: Featured in Magic Mike XXL soundtrack and Honda advertising campaign
- 🤝 Industry Network: Deep connections across music, entertainment and creative sectors
The Problem
UK Market Context
- 🌍 The UK is the world's third-largest creative services exporter
- 💰 Independent artists generate £8B+ in annual revenue but face systemic barriers
Unequal Payouts
- ⚠️ Artists with fewer than 1,000 streams earn nothing
- 💰 Independent artists generate billions but are excluded from fair compensation
Unfair Practices
- ❌ Sudden takedowns without clear evidence or recourse
- ⚠️ No safeguards—music, revenue, and reputation vanish overnight
Average Artist Revenue Breakdown
Barriers to Promotion
Independent artists face inconsistent algorithmic support, hindering sustained growth
UK Creative Industry Impact
Driving innovation and growth in the UK's creative sector
Innovation
AI-driven fan engagement tools revolutionizing artist-fan relationships
Regional Growth
Supporting non-London artists to build sustainable careers
Supply Chain
Streamlined rights management and distribution infrastructure
The Solution
A platform and movement designed to empower independent artists with transparency, ownership, and community-driven growth.
Live Performance Streams
High-quality, interactive streams connecting artists and fans in real time.
Transparent Payouts
Artists keep 80-90% of earnings, with no minimum thresholds for payouts.
Direct Licensing
Connect artists with premium sync opportunities, placing music directly in major films, TV shows, commercials and brand campaigns to unlock high-value revenue streams
AI-Driven Growth
- • Fair algorithms spotlighting talent based on engagement
- • Custom analytics for organic audience growth
Stablecoin Payments
- • Direct fan-to-artist subscription tips
- • Instant global payouts with low fees
Our Vision
Redefining the music industry by creating a platform where independent artists thrive, ensuring fair compensation, ownership, and recognition.
Comprehensive Artist Support
More than music - a complete business platform
Real Value Creation
Helping artists build diverse revenue streams
Future-Forward
AI-powered A&R meets human expertise
Economic Impact
- • £172.4M Platform Revenue (Y5)
- • 500,000+ UK Artists
- • 12-Month Market Launch
- • Regional Job Creation
Potential market size for independent artist streaming
Project Roadmap
Short-Term Goals (6-12 Months)
Build MVP with core features: fair payouts, rights management, direct licensing
Validate with early adopters across indie & UK non-London artists
Launch disruptive #SpotifySucks marketing campaign
Medium-Term Goals (1-3 Years)
Scale platform infrastructure & user acquisition
Launch premium features: AI A&R, sync licensing, live streaming
Expand in key music markets: US, UK, EU
Long-Term Goals (3-5 Years)
Replace Spotify as dominant music platform
Set new industry standard for artist compensation (80-90% revenue share)
Launch in Africa & emerging markets driving next wave of music innovation
6-Month Development Plan
MVP Launch
Initial platform release with core features
Regional Partnerships
Establish key relationships across UK regions
Market Testing
Beta testing with selected UK artists
Experience Mitchly Today
Join thousands of artists who are already waiting to revolutionize the music industry. Be among the first to try Mitchly when we launch.
Early Access List
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